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2603, 2021

6 Factors to Consider When Creating a Content Strategy

By |March 26th, 2021|Categories: Blog, Marketing|Tags: , , |0 Comments

Content marketing helps generate website traffic and leads, establishes your brand as a thought leader, and adds value to your prospects. However, it’s essential to go about it with direction.   This is where content strategy comes in.   Whether you’ve just started with content creation or have been implementing the same strategy for a while, it won’t hurt to revisit your approach and identify areas ...

2210, 2020

Digital Marketing vs. Traditional Marketing: Which one is best for your business?

By |October 22nd, 2020|Categories: Blog, Business, Marketing|Tags: , , |0 Comments

In any type of business, marketing is essential for driving sales and growth. However, it is not enough that you allocate a marketing budget for your business. You must know where to spend it to get more bang for your buck.   There are various traditional and digital marketing approaches that you can take, and making this decision is not easy. In this article, we aim ...

2207, 2020

6 Reasons to Invest in Content

By |July 22nd, 2020|Categories: Blog, Business, Marketing|Tags: , , |0 Comments

Background vector created by – In today’s increasingly digital and competitive world, an established online presence is no longer just a nice-to-have feature for your business — it is an essential factor that can help you stay relevant and potentially thrive in your industry. …

601, 2020

What Are The Types of Content?

By |January 6th, 2020|Categories: Blog, Business, Marketing|Tags: , , |0 Comments

“Content is king” is a buzzphrase in the world of digital marketing. This popular phrase originated from a 1996 essay by Microsoft founder Bill Gates where he discussed how he sees the future of the internet as a marketplace for content. While the concept that “content is king” isn’t new, it still holds true up to this day as the success of a website largely depends ...

2911, 2019

Content Marketing: A Beginner’s Guide

By |November 29th, 2019|Categories: Blog, Marketing|0 Comments

As traditional marketing is becoming less effective, forward-thinking marketers and business leaders are finding a better way to stay competitive in their industry through great content. In a nutshell, content marketing involves the use of different types of content to help companies reach their marketing goals which may include boosting brand awareness and acquiring new customers or retaining existing ones. …

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