Background vector created by rawpixel.com – www.freepik.com In today’s increasingly digital and competitive world, an established online presence is no longer just a nice-to-have feature for your business — it is an essential factor that can help you stay relevant and potentially thrive in your industry. …

“Content is king” is a buzzphrase in the world of digital marketing. This popular phrase originated from a 1996 essay by Microsoft founder Bill Gates where he discussed how he sees the future of the internet as a marketplace for content. While the concept that “content is king” isn’t new, it ...